Since the book of Thomas Kuhn "The Structure of Scientific Revolutions" (1962-1970) was publicized the word of Greek origin "paradigm" became a kind of keyword for anyone that would like to promote any supposed "change", even in conditions that not would really change, but only because people are all the time looking for some "change for better". Sometimes, main in science, "paradigm" is pointing to a change, other times "paradigm" is just a good advertising word.
In an after-postmodern "paradigm", we can remember the use of this word by Boaventura Souza Santos when he writes about a new paradigm that stablish a relationship between "Subject" and "Subject" instead of a relationship between "Subject" and "Object". That idea brings a more complex and new vision about relationships of human beings and also between humankind and nature, in a way to see that all things are connected in a huge net, and so there are influences from each other. That is different of the supposed influence only from "Subject" to "Object" in the typical "controlling way" of postmodern efficiency.