quarta-feira, 1 de maio de 2019

Is “disruptive” an after-postmodern word?


In the last decade of the 20th century, Clayton M. Christensen wrote about “disruptive innovation”, launching a new and specific kind of “paradigm changing” and a new vision of “invention”, in first place about market and development of technology in our days, in a complement, or even opposition, to the “sustaining innovation”, that is the innovation that just keep the things as they be. But “disruptive innovation” could also be applied for some discoveries in history of science and technology.
In the second decade of the 21st century, almost in the third, the “disruptive” word has been used more and more in any circumstances, approaching the word to the “disruption concept” in the dictionaries. But it also reflects some after-postmodern visions. In postmodern times that was a certainty and a pragmatism that directed everything. Nowadays it seems that is a new way to “break the rules keeping the rules”.
In the sixties and seventies, it was a time for “deconstruction” of everything, combining with the “counterculture”. At the same time, pragmatism and certainty grew.
In the eighties and nineties, the pragmatism and certainty of postmodernity dominated.
The “disruptive” word started with “innovation”, but in the Macro-Shift of Erwin Lazslo, it became an amplified concept, together with the “liquid” of Baumann, the “transdisciplinarity” of Morin. They and others were visionaries of the future. And now we are in the after-postmodern times.    


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